The Scoreboard
Fictional businesses compared across the example searches, with the example business highlighted.
| # | Business | Top 3 | Avg Position | Reviews | Rating | Website |
|---|---|---|---|---|---|---|
| N/A | Example Tree CompanyYou | 2 / 5 | #3.3 | 87 | ★★★★★ 4.5 | Yes |
| 01 | Cedar Arbor Demo | 5 / 5 | #1.2 | 312 | ★★★★★ 4.8 | Yes |
| 02 | Oak Canopy Demo | 5 / 5 | #2.4 | 201 | ★★★★★ 4.6 | Yes |
Keyword Battle Map
Illustrative service searches for Austin. All positions and businesses below are fictional.
| Keyword | Your Position | Who Holds #1 |
|---|---|---|
| tree service austin | #2 | Cedar Arbor Demo |
| tree removal austin | Not found | Cedar Arbor Demo |
| tree trimming austin | #4 | Cedar Arbor Demo |
| emergency tree service austin | #1 | Example Tree Company |
| stump grinding austin | #6 | Cedar Arbor Demo |
Review Gap
Example Tree Company carries 4.5 stars on 87 reviews. Cedar Arbor Demo carries 4.8 stars on 312.
Search Demand
| Keyword | Monthly Searches | Competition | CPC |
|---|---|---|---|
| tree removal austin | 1,300/mo | high | $6.45 |
| tree trimming austin | 480/mo | medium | $4.10 |
Fictional monthly search estimate for tree removal austin near Austin: 1,300 searches. This is not live market data. Fictional example CPC: $6.45. It is not a current Google Ads price.
Your Website vs. Theirs
In this fictional example: When someone searches tree service austin tx, your website does not appear on page one.
Example page-one domains: arbor-a.example, arbor-b.example.
Your Action Plan
Ordered by what moves the needle first. Orange is fix first, navy is a growth move once the basics are covered.
Confirm the correct business was matched, then inspect the listings that appeared at those locations.
This scan does not inspect website content; review those pages before choosing changes.
The example competitors have more reviews; investigate the gap without assuming reviews alone determine rankings.
Verify the listing match and review the sampled searches.
Review service pages and business profile information.
Make the prioritized changes and record what changed.
Repeat comparable measurements and review actual inquiries.